_According to the marketing department from the newspaper La Opinion, the buying power from the Hispanic community reaches over $735 billion and they estimate that by 2010 it will reach over a trillion dollars. The corporate and federal agencies in the United States of America should pay attention to these facts. The Hispanic market is growing like no other. This movement has been pushed by television and radio. Television channels like Univision and Telemundo; newspapers like La Opinion and Hoy. These TV stations and publications are top-rated pioneers in Hispanic communities of the United States. Spanish-speaking families have exceeded the spending power of many families of other origins in the following industries: health, food, clothing, beauty supplies, infant products, electronics, long distance communication and pre-paid cellular phones. |